Primary day reminds me that candidates should:
- Have a website that shows up one the first page of Google Search and uses
- Have a website that displays correctly on mobile
In the Boston area, primary candidates from a selected sample have websites like:
|incumbent||> 50%||> 70%|
|challenger||< 10%||< 25%|
Incumbents often have the advantages of institutional templates and maybe even a staffer to take care of it. For challengers, it seems to be a challenge just being found on the web except for the “big” positions.
https providers such as Github Pages are free.
Candidates should put some quality content up a few months before the election to show up on Bing/Google.
Candidates should find someone for their team that is marginally tech savvy or spend an hour themselves, so that they might actually be discovered and elected.