Primary candidates need a mobile website

Primary day reminds me that candidates should:

  1. Have a website that shows up one the first page of Google Search and uses https
  2. Have a website that displays correctly on mobile

In the Boston area, primary candidates from a selected sample have websites like:

type https mobile
incumbent > 50% > 70%
challenger < 10% < 25%

Incumbents often have the advantages of institutional templates and maybe even a staffer to take care of it. For challengers, it seems to be a challenge just being found on the web except for the “big” positions.

Solutions

Websites from https providers such as Github Pages are free. Candidates should put some quality content up a few months before the election to show up on Bing/Google.

Candidates should find someone for their team that is marginally tech savvy or spend an hour themselves, so that they might actually be discovered and elected.

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Written by Michael Hirsch, Ph.D. //

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